The history of smart watches can be traced back to many years ago. But its real market explosion was in the past ten years. In this short period of ten years, we have witnessed the unexpected development speed of it. It changes from the single function to today’s rich functions and strong endurance. These developments have attracted more attention from the industry and consumers.

All kinds of smart watches have comprehensive functions. It can complete various information reminding functions in people’s daily life. They are equipped with motion data monitoring and other performance. Smart phones alone cannot complete them. The occurrence of diversified products makes it hard to make the choice.

Before choosing products, we should understand various types of smart watches. We can divide the smart watches into three categories. This is according to their “intelligence”. They are independent call category, sports health category and pseudo smart watches. The classic product of the first category is Apple Watch. This is a kind of smart watch that can be used for smart phones. On the premise of outstanding functionality, it has made a compromise on endurance. The second category is our more common sports health smart watches. Compared with the former, this category of products has strong endurance. It can satisfy consumers’ daily physical data monitoring and sports mode selection. The representative products of this include Fitbit series and HONOR MagicWatch 2, etc. The last category is a kind of watch with smart watch gimmicks. It has the appearance of a watch. But it is not a real smart watch. This kind of product is not worth buying. Consumers should pay attention to functional characteristics when choosing.

In addition to understanding the intelligent characteristics of smart watches, consumers need to have a clear positioning. They need to have an understanding of their needs. We can classify them. This is according to the age group and living preferences. For example, a middle-aged and elderly person who loves sports can choose a reminder smart watch equipped with sports health function. Busy office white-collar workers can pay attention to smart watches that can improve their efficiency. We should consider consumers’ understanding of their own needs in advance.

The above about the smart watch products and the information of consumers are the main problems in purchasing smart watches. It is a prerequisite for purchase that we need to consider in advance.