Companies are increasingly required to customize their communication with their customers and align them with their demands. Undoubtedly, understanding more about the desires and interests of consumers, their behavior, and general characteristics will help you offer this much talked about personalization. Identifying your customers ‘ values and behaviors makes it easier to communicate with them and generate engagement. Click here for help
After all, with this information, you get to know your customer better, and this is the first step towards personalization. Doing this, however, can be pretty complex if you don’t have the help of the right tools. The digital transformation has changed the way people interact with companies and carry out their purchasing processes. Companies also need to invest in their technological apparatus to meet all of this.
The marketing automation tool makes segmentation work more strategic and productive. In addition to automating a series of repetitive activities such as triggering a welcome email for a lead that has converted into a landing page, this marketing tool also allows other actions to be performed between them, accessing data that facilitate market segmentation.
It is possible to automatically manage and segment the leads and customers registered in the tool of Instagram business, making the work scalable and sustainable within the company, whether for a small or large marketing and sales operation. A marketing automation system also offers other features such as:
- creation of landing pages (no codes needed) to capture entries;
- scheduling and monitoring of posts on social networks;
- email marketing tool for creating campaigns and automation;
- lead tracking and lead scoring to assist in the Inbound Marketing strategy;
- unified reports that help in decision making;
- and more!
All these activities are only possible with marketing automation software on your side. In addition, this tool offers complete reports that will also optimize the analysis of results.